Strategy
Audit

Do you regularly check your company's future fitness? Do you have a written strategy which clearly specifies which markets and target groups you focus on? How sustainable is you competitive advantage? Answer these and other questions with the help of our strategy audit and identify areas for improvement.

Evaluate your company´s strategic readiness based on a scale from 1 – 5

1 = does not apply; 5 = full applies

Press the button 'Get your score' to get the result.

1. Strategic Orientation

Future Orientation: We regularly and systematically analyze our company´s situation and evaluate its future fitness.

Strategic Clarity: We have a written strategy which clearly specifies which markets and target groups we focus on.

Ambitious Goals: We have ambitious goals for the next 5 – 10 years and we know exactly how to reach them.

Competitive Advantage: We can clearly express our competitive advantage and we know exactly why our customers buy from us.

Pricing Power: As a result of the unique benefits we offer, we are able to achieve our pricing objectives in the market.

2. Strategy Implementation

Strategy Communication: Top Management actively and regularly communicates our strategy within the company.

Middle Management: Middle Management closely cooperates with Top Management and provides the relevant strategic input to subordinates.

Strategic Alignment: Our systems, structures and processes are closely linked to the strategy and support its implementation.

Cross-functional Interfaces: Problems arising in connection with cross-functional interfaces are solved quickly and pragmatically.

Integrated Market Management: Marketing (Product Management), Sales and Service closely cooperate to implement the strategy in the market.

3. Strategic Leadership

Leadership Style: Top Management actively seeks the dialogue with employees and does an excellent job in motivating them to achieve peak performance.

Cooperative Strategy Development: Those who are responsible for strategy execution are tightly involved in the strategy development process.

Reward and Incentive Systems: Our reward and incentive systems favour behaviour that drives strategy implementation.

Culture: Our culture is characterized by openness, team spirit and cooperation.

People: Our managers and employees have the skills and competences required to successfully implement the strategy.

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 In your workshop you deepened the participants´ understanding of strategic planning and you provided the relevant tools. Our managers realized, once again, that business planning is not limited to filling in templates. Rather, it is about critical thinking, a systematic analysis of the company in its environment and the creative development of strategies to build a sustainable competitive advantage.

Mario Dreismann, Head of Internal Consulting
DORMA Holding GmbH & Co. KGaA

 We are glad to confirm that you provided us with outstanding support in the introduction of a standardized strategic planning format at the regional level. You led our regional managers through a systematic process and you helped us identify new, attractive areas of growth for our company. As as result, our annual planning process has become significantly shorter and much more transparent.

Ralph R. Kleyer, Managing Director
MULTIDENT Dental GmbH