Strategy
Audit

Do you regularly check your company's future fitness? Do you have a written strategy which clearly specifies which markets and target groups you focus on? How sustainable is you competitive advantage? Answer these and other questions with the help of our strategy audit and identify areas for improvement.

Evaluate your company´s strategic readiness based on a scale from 1 – 5

1 = does not apply; 5 = full applies

Press the button 'Get your score' to get the result.

1. Strategic Orientation

Future Orientation: We regularly and systematically analyze our company´s situation and evaluate its future fitness.

Strategic Clarity: We have a written strategy which clearly specifies which markets and target groups we focus on.

Ambitious Goals: We have ambitious goals for the next 5 – 10 years and we know exactly how to reach them.

Competitive Advantage: We can clearly express our competitive advantage and we know exactly why our customers buy from us.

Pricing Power: As a result of the unique benefits we offer, we are able to achieve our pricing objectives in the market.

2. Strategy Implementation

Strategy Communication: Top Management actively and regularly communicates our strategy within the company.

Middle Management: Middle Management closely cooperates with Top Management and provides the relevant strategic input to subordinates.

Strategic Alignment: Our systems, structures and processes are closely linked to the strategy and support its implementation.

Cross-functional Interfaces: Problems arising in connection with cross-functional interfaces are solved quickly and pragmatically.

Integrated Market Management: Marketing (Product Management), Sales and Service closely cooperate to implement the strategy in the market.

3. Strategic Leadership

Leadership Style: Top Management actively seeks the dialogue with employees and does an excellent job in motivating them to achieve peak performance.

Cooperative Strategy Development: Those who are responsible for strategy execution are tightly involved in the strategy development process.

Reward and Incentive Systems: Our reward and incentive systems favour behaviour that drives strategy implementation.

Culture: Our culture is characterized by openness, team spirit and cooperation.

People: Our managers and employees have the skills and competences required to successfully implement the strategy.

Newsletter

Strategic Excellence is our free bilingual e-mail newsletter. It is full of provocative ideas and practical tools which help you to achieve profitable growth and superior business performance.

Read issue 05/2012

Subscribe to newsletter

 Our marketing team now knows exactly where to focus to further strengthen the role of Marketing as a growth driver in our company. You presented marketing as a mind-set, a methodology and as a tool box and you showed us which questions we have to ask when formulating a convincing competitive strategy and developing new markets.

Juliane Ritt, Executive Vice President Marketing
Springer-Verlag GmbH

 Thank you very much, again, for your excellent workshop on Key Account Management. You led us through a systematic process and you showed us which challenges we have to meet when introducing Key Account Management in our company.

Reinhard Kuge, Managing Director
Faubel & Co. Nachfolger GmbH