Our focus is on developing and implementing:
Corporate Strategy
Corporate strategy sets the overall direction of the business and defines where to allocate scarce resources to reach ambitious goals. A winning strategy builds focus, alignment, momentum and enthusiasm. It enables the company not just to play the same game better than the competition, but to play an entirely different game.
Client Results:
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Common understanding
Develop a common understanding about where your company stands and what the best future strategy will be in terms of target industries, geographic markets, customers, products and business model.
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Focus
Specify where to focus scarce resources to maximize the return on investment.
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Strategic filter
Establish a strategic filter which makes sure that all decisions and actions are in line with the overall strategy.
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Commitment
Build strategic commitment throughout the organization and align personal objectives with strategic goals.
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Execution
Develop a detailed roadmap for execution and provide implementation support.
Marketing Strategy
Marketing strategy implements the corporate strategy at the product/market level. It specifies how to satisfy customer needs and wants by delivering better functional and emotional value than the competition and how to capture a share of that value for your organization.
Client Results:
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Choose the value
Choose the value you want to provide. This involves defining the market, selecting the most attractive target segments and developing your offering's value positioning and branding.
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Provide the value
Determine how to provide the value in terms of products, services, prices and channels.
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Communicate the Value
Define how to communicate the value by utilizing the most effective marketing communication tools, e.g. sales promotion, advertising, PR and the Internet.
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Marketing plan
Develop detailed customer-centric marketing plans to implement the marketing strategy.
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Marketing ROI
Calculate the expexted ROI of the marketing strategy.
Sales Strategy
Sales strategy translates high-level strategy into on-the-ground success. Sales performance has a direct impact on business results.
Client Results:
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Customer classification
Take a differentiated look at your current and potential customers and rank them in terms of attractiveness for your business.
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Customer development
Specify how to approach and develop the different customer groups.
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Competitive advantage
Define and communicate your competitive advantage at the customer level.
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Sales channels
Decide on the most effective channels to serve the customer.
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Price positioning
Formulate the price positioning taking production costs, competitor prices and customer value into account.
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Performance measurement
Define the metrics to track sales performance.
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Organizational alignment
Establish the organizational systems, structures and processes required to implement an excellent sales strategy.
Aligning the 3 strategic Levels for successful Implementation
In your consulting projects we consistently focus on the interdependencies among corporate, marketing and sales strategy: Corporate strategy remains abstract and aloof if it is not operationalized and systematically implemented at the level of market segments and individual customers.
Success factors in aligning the 3 strategic levels include:
- Active participation of Marketing and Sales in the development of corporate strategy
- Systematic formulation of marketing and sales targets based on corporate targets
- Close and continuous cooperation among top management, marketing and sales to implement the strategy
Whitepapers
Professional Competitor Analysis
Analyze your Competition systematically and develop effective Strategies. Download PDF
Translating Corporate Strategy into On-TheGround Success
How to successfully align Corporate, Marketing and Sales Strategy to reach your Targets Download PDF
Boosting Business Success with Professional Product Management
Shorten your time-to-market and effectively manage your portfolio through the market and product lifecycle Download PDF
Growing profitably and building competitive Advantage with Strategic Marketing
How to leverage Marketing to increase business success. Download PDF
Selecting and developing Key Accounts systematically
How to leverage limited sales resources to achieve optimal results. Download PDF
Do you have a Strategy? If yes, which one?
How to formulate and successfully implement a business strategy in 7 steps. Download PDF
Increasing Sales Performance systematically
How to release the hidden potentials in your sales organization and overcome barriers to growth. Download PDF
Making the Shift from Box-Moving to Solution-Selling
How to manage the change process successfully. Download PDF
Business Model Innovation
Keep on growing by reinventing your business. Download PDF
