Whitepapers

Our whitepapers provide in-depth analysis and insights on the issues that drive profitable growth and superior business performance. They cover a broad range of topics, industries and functions.

Professional Competitor Analysis

Analyze your Competition systematically and develop effective Strategies. Download PDF

Translating Corporate Strategy into On-TheGround Success

How to successfully align Corporate, Marketing and Sales Strategy to reach your Targets Download PDF

Boosting Business Success with Professional Product Management

Shorten your time-to-market and effectively manage your portfolio through the market and product lifecycle Download PDF

Growing profitably and building competitive Advantage with Strategic Marketing

How to leverage Marketing to increase business success. Download PDF

Selecting and developing Key Accounts systematically

How to leverage limited sales resources to achieve optimal results. Download PDF

Do you have a Strategy? If yes, which one?

How to formulate and successfully implement a business strategy in 7 steps. Download PDF

Increasing Sales Performance systematically

How to release the hidden potentials in your sales organization and overcome barriers to growth. Download PDF

Making the Shift from Box-Moving to Solution-Selling

How to manage the change process successfully. Download PDF

Business Model Innovation

Keep on growing by reinventing your business. Download PDF

Newsletter

Strategic Excellence is our free bilingual e-mail newsletter. It is full of provocative ideas and practical tools which help you to achieve profitable growth and superior business performance.

 Thank you very much, again, for your excellent workshop on Key Account Management. You led us through a systematic process and you showed us which challenges we have to meet when introducing Key Account Management in our company.

Reinhard Kuge, Managing Director
Faubel & Co. Nachfolger GmbH

 Our marketing team now knows exactly where to focus to further strengthen the role of Marketing as a growth driver in our company. You presented marketing as a mind-set, a methodology and as a tool box and you showed us which questions we have to ask when formulating a convincing competitive strategy and developing new markets.

Juliane Ritt, Executive Vice President Marketing
Springer-Verlag GmbH