Workshops

Our public workshops help you to strengthen your competitive advantage and to achieve superior business performance. They represent an ideal platform for executives from diverse industries to exchange best practice. Our in-house workshops are tailored specifically to our clients' needs. We agree on clear objectives, we interview the participants beforehand and involve them directly in developing the best way to reach their targets.

Strategic Planning

Develop and implement a growth strategy for your business that provides maximum value.

Strategic Marketing

Formulate and execute a customer-centric strategic marketing plan for your products and services.

Strategic Key Account Management

Improve your company´s profits by helping your most important customers become even more successful.

Strategic Product Management

Shorten the time-to-market and manage your portfolio effectively over the product lifecycle

Strategic Selling

Analyze your position with major customers and develop a detailed plan for making the sale

Newsletter

Strategic Excellence is our free bilingual e-mail newsletter. It is full of provocative ideas and practical tools which help you to achieve profitable growth and superior business performance.

 Our marketing team now knows exactly where to focus to further strengthen the role of Marketing as a growth driver in our company. You presented marketing as a mind-set, a methodology and as a tool box and you showed us which questions we have to ask when formulating a convincing competitive strategy and developing new markets.

Juliane Ritt, Executive Vice President Marketing
Springer-Verlag GmbH

 Thanks for the great workshop on ´Strategic Selling´. You provided us with a highly effective approach for the systematic classification of our customer base. We will use it in our future market development! As you interviewed our sales force before, we could directly, and without losing any time, deal with our most important challenges and develop concrete solutions.

Volker Massini, Head of Sales
Aluca GmbH