With your Business Strategy, you define the future direction of the company; you decide how to position your offerings in the competitive arena, which business model is most suitable to create the best customer value and where to allocate scarce resources. A successful strategy builds momentum and enthusiasm and enables you to redefine the rules of competition.
Process / Results
Develop a common understanding about where your company stands and what the best future strategy will be in terms of target industries, geographic markets, customers, products and business model.
Specify where to focus scarce resources to maximize the return on investment.
Establish a strategic filter which makes sure that all decisions and actions are in line with the overall strategy.
Build strategic commitment throughout the organization and align personal objectives with strategic goals.
Develop a detailed roadmap for execution and provide implementation support.