Thank you very much, again, for your excellent workshop on Key Account Management. You led us through a systematic process and you showed us which challenges we have to meet when introducing Key Account Management in our company.
In an increasingly complex and volatile environment, a superior Strategy is the basis and starting point for long-term success. Cost cutting, process optimization and securing cash are necessary, but not sufficient to defend your market position in the long-term. Strategy is dynamic - the winners in the competitive race adapt to changing conditions like chameleons and continuously reinvent themselves to stay relevant. A look in the business press shows that companies which fail to do so will sooner or later disappear from the market!
Strategic success principles are universal and transcend particular industries. Therefore, organizations should not only closely monitor their direct competitors, but take a much wider look to discover new chances and business ideas.
As a strategy expert, Hans Walter Fuchs builds on this insight: In his projects, he draws upon many years of experience in different industries and helps his clients to develop and implement international success strategies at the Corporate and Business Level as well as in Marketing and Sales. The goal is profitable growth and superior business performance in the competitive arena.