Marketing Strategy

With your Marketing Strategy you implement the Business Strategy at the level of products/services and specific market segments. This includes developing specific offerings with superior functional and emotional value and defining optimal pricing and monetization models for different target groups.

Process / Results

Choose the value you want to provide. This involves defining the market, selecting the most attractive target segments and developing your offering's value positioning and branding.

Determine how to provide the value in terms of products, services, prices and channels.

Define how to communicate the value by utilizing the most effective marketing communication tools, e.g. sales promotion, advertising, PR and the Internet.

Develop detailed customer-centric marketing plans to implement the marketing strategy.

Calculate the expexted ROI of the marketing strategy.

Corporate Strategy

Corporate Strategy

Common Understanding. Focus. Strategic Filter. Commitment. Execution

With your Business Strategy, you define the future direction of the company; you decide how to position your offerings in the competitive arena, which business model is most suitable to create the best customer value and where to allocate scarce resources. A successful strategy builds momentum and enthusiasm and enables you to redefine the rules of competition.

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Sales Strategy

Sales Strategy

Segment and develop Customers. Build competitive Advantage. Select Sales Channels. Define Price Positioning. Align Organization and implement Controlling

Sales strategy translates your Business Strategy into on-the-ground success and drives its implementation at the individual customer level. Sales performance has a direct impact on your financial results. Addressing clearly-defined customer segments with specific offerings at different price points is the linchpin of a successful sales strategy.

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